He made it clear in his introduction news conference on recruiting that he was selling something that the candidate "believes in the very top.'' Selling something that he knows and also "you are familiar with your name.'' That will not be an issue as he stated. He discussed relationships.... moreHe made it clear in his introduction news conference on recruiting that he was selling something that the candidate "believes in the very top.'' Selling something that he knows and also "you are familiar with your name.'' That will not be an issue as he stated. He discussed relationships. Particularly renewing meaningful, spirited ones at Michigan also within Ann Arbor.