After winning the pitch we dived in this exciting project that was the Discovery Latam Refreshes image. Under the concept "Get your hands dirty" we developed the new images of a channel that was looking for a Human and Real approach that express "the Discovery experience". We showed to the audience how difficult it is to cross the deep forest, build a car from scratch or deceive thousands of people with a magic trick. That's how we reached these mixed techniques result, where we use live action, special effects, 2D design, 3D production and VFX dancing together to create this strong image where the typography is also protagonist. It was a hard work in conjunction with the Discovery team to whom we owe deep appreciation for trusting Plenty. Next is the channel reel and a fun edited with the breakdown process of creating the new Discovery Channel Latinamerica! For more information and the entire tv Branding, please enter to our site! www.plenty.tv Directed by: Plenty Art Direction: Pablo Alfieri / Mariano Farias Animation Director: Mariano Farias Graphic Design: Carolina Carballo, Elda Broglio, Pablo Alfieri & Guido Lambertini 3D Design: Guido Lambertini, Pablo Alfieri, Mariano Farias & Nicolás Castro 3D Modeling: Juan Martín Miyagi Postproduction: Matías Mastrogiano & Julieta Boechi Montage and edition: Mariano Farias Reel Montage: Mariano Farias Production: Mariela Fábregas Special Thanks to Elda Broglio, Sebastian Curi, Ago Carrera & Inés Palmas for the Pitch Process. Year: 2014 Live Action Director: Mariano Farias Live Action Shooting: Motiongroup Production: Guillermo Mutis DF: Sebastian Gallo Camara: Agustin Giantagenellis Props Man: Augusto Latorraca Client: Discovery Channel Latin America Head of Creative Services: Antonio Rojas Art Director: Diego González OAP Manager: Alex Kaed OAP Manager: Herman Cabral