ESPN's College Football package centers around the concept “Mania,” a frenetic visual interpretation of the excitement and anticipation surrounding the College Football season. Viewers are taken on a visual journey through an Escher-esque world of descriptive typography and iconic visuals inspired by the game. The rebrand, which included logo design, opens, transitions and title sequences, was designed to evolve with the College Football season, culminating with elements created specifically for each of ESPN’s five BCS games.